H
HYRO FLYWHEEL
CEO OPERATING DASHBOARD · WED 20 MAY 2026 · 18:02 AEST
North Star
A$10M ARR
78% · A$7.83M run-rate
Days to milestone
47 days
On track · ETA 06 Jul
Active subs (live)
9,724
+5 since 17:30
ATT
CON
CASH
OPS
DEL
01 · Attention Reach & Awareness
HEALTHY
Blended MER · last 7d
2.84x
↑ 0.31 WoW
Spend · 7d
A$48.2K
↑ 18% WoW
Paid ROAS
1.92x
Floor 0.7x · OK
Reach · Meta 7d
3.4M
↑ 22% WoW
Branded search
+47%
Trend index 138
Top creators · spend share
@chloeting · 24% @stephclaire · 18% @jakemiller · 12%
02 · Convert Acquire & Monetise
HEALTHY
Revenue today · ex-GST
A$18.4K
↑ 12% vs LW
New subs · today
94
↑ 8 vs 7d avg
AOV · 7d
A$62.40
↑ 3% WoW
Site CVR · 24h
3.84%
30d avg 3.71%
CAC · M0
A$54.20
M6 LTV A$401 · 7.4x
Cohort retention · last 6 months
M1
M2
M3
M4
M5
M6
Dec
88%
78%
71%
66%
62%
59%
Jan
90%
80%
73%
68%
64%
Feb
91%
82%
75%
70%
Mar
93%
85%
77%
Apr
94%
86%
May
95%
CENTRE · Cash + Team The Axle
WATCH
Cash position
A$684K
NAB Eday
A$492K
NAB Max
A$162K
CBA
A$30K
Runway
8.2 mo
Burn A$83K/mo · floor 6
Accounts Receivable
A$94.7K
21 outstanding · 11 overdue
Accounts Payable
A$142K
Net cash A$636K
Humans · 5 active
Steve
Nicola
Nathan
Emma
Remy
Mike
Agents · 5 active
Hermes ·24m
Apollo ·1h
Atlas ·3h
Plutus ·6h
Lisa ·18m
Open loops on Steve
7
2 emails
3 decisions
2 reviews
03 · Operate Build · Ship · Supply
HEALTHY
Watermelon · days of cover
42d
ASN-104 ETA 22 May +12K units
SKUs · low stock
2
Blackcurrant 18d · Variety 22d
Open POs
7
A$284K committed
Incoming ASNs
3
Next 14d · 28K units
Fulfilment · 24h
98%
847 shipped / 864 received
Copacker WIP
Wellforth · 18K units · ETA 24 May
OF Pkg · 6K · ETA 30 May
04 · Delight Retain & Amplify
HEALTHY
M3 retention · last full cohort
77%
↑ 4pts QoQ
CS tickets · open
31
68% Lisa-resolved · 8 VIP
Avg response
14m
↓ 6m WoW
Refund rate · 7d
1.2%
Floor 2.0% · OK
Reviews · 7d
142
4.84★ avg · 89% 5★
Voice of customer · last 24h
"Watermelon is unreal, my whole family is hooked" · @megs_rt
"Best hydration sticks I've tried, will order again" · ★★★★★
"Subbed last month, can't go back to plain water" · IG DM
LIVE PULSE · LAST 24H
ALL
ATT
CON
CASH
OPS
DEL
17:54
Delight
Lisa auto-resolved 4 CS tickets · 1 VIP escalated to Nicola (Eden A · $773 LTV)
lisa.run/4827
17:42
Attention
Apollo paused ad set WM-Hook-23 · 3-day CTR drop 34% · A$1.2K saved
apollo.run/9921
17:30
Convert
Skio rebill window opened · 142 orders processed · A$8,420 GMV · weekend gap closed
skio.webhook
16:18
Operate
Atlas alert · Blackcurrant cover dropped 24d → 18d · suggested PO drafted for review
atlas.run/1547
15:01
Attention
Northbeam 7d export complete · MER 2.84x (↑ 0.31) · top creator @chloeting at 24% share
northbeam.export
12:30
Cash
NAB cleared · A$28.4K transfer in from Shopify Payments · runway extended +0.3mo
xero.sync
09:14
Delight
Hermes sent Lisa weekly QA report to Nicola · 93% acceptable · 3 actionable findings
hermes.qa/wk20
06:00
Attention
Smiirl counter pushed to 9,719 · physical counter in office updated
cron.smiirl
04:00
Convert
Daily cohort recalc complete · Apr cohort M1 at 94% (highest ever) · Plutus notified
cockpit.daily
MOCKUP · Real numbers from existing systems · Live build = 7 days · Spec: projects/hyro-flywheel-dashboard/SCOPE.md
Refreshes auto every 15min · Last sync 18:01 AEST